SEO SERVICES AGREEMENT

Lawyer-Drafted | Globally Compliant | Customizable in Word/PDF

Before you onboard an SEO expert or agency, protect your deliverables, timelines, data, and payments with a strong SEO Services Agreement.

What is an SEO Services Agreement?

An SEO Services Agreement is a legally binding contract between a client and an SEO professional or agency. It defines the exact services to be provided such as keyword research, on-page optimization, backlinks, content planning, reporting, and performance metrics. It also covers pricing, timelines, revision rights, confidentiality, and termination rules.

A well-drafted agreement ensures transparency, avoids unrealistic expectations, and keeps both sides aligned on deliverables and responsibilities.

Global Legal Recognition of SEO Agreements

SEO Agreements are widely recognized and enforceable worldwide when drafted clearly. Here’s how major regions treat them:

1.United States: Governed by general contract law. FTC guidelines apply for advertising claims, data use, and representations.

2.United Kingdom & European Union (EU): Contracts must meet local consumer protection laws. GDPR rules apply for all user data and analytics access.

3.United Arab Emirates (UAE) & Saudi Arabia: Enforced under civil and commercial contract law with emphasis on clarity, deliverables, and honesty in marketing claims.

4.Australia & Canada: Follows contract and fair marketing laws. Transparency in results and reporting is key.

5.India & Southeast Asia: Enforceable under IT and contract laws. SEO professionals must avoid deceptive marketing or blackhat methods.

Clear deliverables and compliance with digital advertising rules make these agreements globally reliable.

Why You Should Consult a Lawyer Before Using This Template

SEO can vary widely across industries, regions, and platforms. Local advertising laws, data compliance, and performance metrics may require customization.

A lawyer can refine clauses like confidentiality, IP ownership, backlink strategy, or service limitations.

At SolvLegal, our team can review and tailor your agreement within 48 hours to ensure full legal and commercial protection.

Who Should Use This Template

• SEO agencies and freelancers
• Digital marketers offering optimization services
• Startups or businesses hiring an SEO expert
• Ecommerce stores wanting better ranking
• Enterprises needing technical or large-scale SEO

How to Download This Template

1. Click on Fill out the Template
2. Add client and SEO provider details
3. Select service scope, KPIs, and timelines
4. Choose governing law
5. Download in Word or PDF
6. Sign digitally or print and execute

Frequently Asked Questions (FAQs)

1. Is this SEO Services Agreement internationally valid?

Yes. It follows globally accepted contract principles and can be adjusted for local advertising and data protection laws.

2. Does it include KPIs and performance metrics?

Yes. It contains optional sections for ranking goals, reporting frequency, and success indicators.

3. Can this Agreement cover backlinks and content work?

Absolutely. It includes clauses for link-building, content creation, and quality standards.

4. Are electronic signatures acceptable?

Yes. E-signatures are legally valid in the U.S., EU, UAE, and most countries.

5. What if results are not guaranteed?

The agreement includes a “no guaranteed results” clause to protect SEO providers while still ensuring accountability and professionalism.

6. Does it include confidentiality and IP rights?

Yes. It covers analytics access, data use, and ownership of created content or SEO materials.

Get Your Lawyer-Drafted, AI-Reviewed SEO Services Agreement. Designed for agencies, freelancers, and businesses that want clear deliverables and transparent outcomes.

Related Templates You May Need

• Telemarketing Marketing Agreement

• Website Development Agreement

• Content Creation Agreement

• Non-Disclosure Agreement (NDA)